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Privacy Policy

Effective Date: April 2025
Company Name: MW Online Merchant LTD
Registered Address: 68 Cropton Road, Royston, Barnsley, S71 4JJ
Contact Email: hello@mwonlinemerchant.co.uk

At MW Online Merchant LTD, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), where applicable.

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1. Information We Collect

a. Personal Information

  • Name

  • Email address

  • Shipping/billing address

  • Phone number

  • Payment information (processed securely)

b. Non-Personal Information

  • IP address

  • Browser/device data

  • Website usage patterns

  • Cookies and tracking data

2. How We Use Your Data

We collect and use your data to:

  • Process transactions

  • Deliver products/services

  • Respond to inquiries

  • Send order and service-related updates

  • Send marketing/promotional content (with your consent)

  • Analyze and improve our website performance

  • Comply with legal obligations

3. Legal Basis for Processing (GDPR)

For users in the UK/EU, we process your data based on:

  • Contractual necessity

  • Your consent

  • Legal obligations

  • Legitimate interest (e.g., improving services)

4. Your GDPR Rights

You have the right to:

  • Access your personal data

  • Request correction or deletion

  • Object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with a data protection authority

To exercise your rights, contact us at [Insert Email].

5. Your CCPA Rights (California Residents)

Under CCPA, you may:

  • Know what personal data we collect and how we use it

  • Request deletion of your data

  • Opt out of the sale of personal data (we do not sell personal data)

  • Non-discrimination for exercising your rights

To request or exercise your rights, email [Insert Email] with “CCPA Request” in the subject line.

6. Cookies and Tracking

We use cookies to:

  • Enhance your experience

  • Track website usage

  • Customize content and ads

You can manage cookie settings in your browser or via our cookie consent banner.

7. Sharing Information

We only share your data with trusted third parties for essential business operations such as:

  • Payment processors

  • Shipping providers

  • Cloud storage/hosting

  • Marketing and analytics (e.g., Google Analytics)

We do not sell your personal data.

8. Data Retention

We retain your personal data only as long as necessary for business and legal purposes.

9. Data Security

We take appropriate technical and organizational measures to protect your data from unauthorized access, use, or disclosure.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

11. Updates to This Policy

We may update this policy occasionally. Any changes will be posted on this page with a revised effective date.

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